YEFEI SHI
+44 7546299022
+44 7546299022
ABOUT
Graphic Designer with hands-on experience across both freelance and in-house environments, specialising in branding, visual identity, and multi-platform design. Skilled in illustration, UI design, infographics, and promotional assets. Focused on creating visually compelling and purposeful design solutions that communicate with clarity and consistency.
EDUCATION
09/2021-06/2024
Central Saint Martins, University of the Arts London
BA (Hons) Graphic Communication Design
*Distinction
SKILLS
DESIGN TOOLS
- Photoshop
- Illustrator
- InDesign
- After Effect
- Figma
- Cinema 4D
- Canva
- Aseprite
DESIGN THEORIES
- Layout & Composition
- Typography
- Brand Identity Systems
- Brand Strategy
- Illustration & Storytelling
- Motion Design
SOFT SKILLS
- Project-management
- Communication
PRACTICAL EXPERIENCE
Junior Graphic Designer
72Point – Oath Studio | 05/2025 – 01/2026
• Designed digital assets for a long-term collaboration with Netflix Ads, including presentation decks, microsites, posters, email invitations, and social media content.
• Independently handled client briefs, delivering PR-focused visual assets for clients including Post Office, Tim Tam, and AXA across diverse industries. Created editorial, reports, illustrations, interactive content and infographics to support media campaigns.
• Developed cross-platform digital and print promotional materials for 72Point and its sub-brands as part of the in-house studio, ensuring brand consistency across all touchpoints.
• Supported the maintenance and development of visual asset libraries for 72Point’s sub-brands, ensuring consistency across brand systems.
Freelance Graphic Designer
Canal Dream CIC | 05/2023 – 04/2025
• Independently developed visual identity systems for multiple multi-arts festivals under Canal Dream CIC and London Design Festival, ensuring consistency across digital and physical touchpoints.
• Designed cross-platform marketing assets for festivals, including motion posters, social media campaigns, and printed materials.
• Contributed to audience research and campaign strategy, improving content relevance and targeting.
• Achieved measurable engagement through multi-platform media campaigns, generating over 16K likes, 3K shares, and 7K saves.
Freelance Illustrator
Zimi Lab | 08/2022 – 11/2022
• Collaborated with the editorial team to create engaging storytelling illustrations for “The Metaverse: Illustrated Guide to the Metaverse” (ISBN 9787301327807, Peking University Press), clarifying complex concepts for a general audience.